Making Digital Work
Empowering his small business customers with the right digital infrastructure is Matt Koopman’s passion and the key to his growing success. Aurelian Group has achieved year-on-year growth since Matt founded the digital business services company in 2018 and he has been supported by the Realise Business team throughout his business growth journey.
After working with Microsoft for more than a decade, Matt transitioned from a corporate environment after recognising his skills and experience could assist small business owners with a common ailment – “the headache of running a business online”. Identifying that business owners were often oversold on the value of disparate software platforms for various functions within their business, Matt set about providing a solution in the form of integrated applications that worked seamlessly to support the entire business.
Realise Business took a multi-faceted approach to supporting Matt’s developing business. In addition to receiving professional business advisory services, his membership of the Realise Business Mastermind group has been of great value. Of his two-year membership of the group, Matt comments, “Talking with my peers in business is a valuable experience. While we all run different businesses, many of the issues we face are the same, so we are able to assist each other with solutions.”
Matt has also transformed his business from a ‘feast and famine’ model to a more stable subscription-based business, providing software, implementation, support and enhancements for a set monthly fee.
Aurelian Group’s pricing structure is now set up to cater for solopreneurs and small businesses across many sectors. Positive customer feedback indicates that Matt’s customers feel he is part of their team, providing the solutions and support that they need so they can focus on developing their businesses.
Working with Business Advisor Megan Hauptfleisch has helped Matt develop his messaging to explain clearly what Aurelian Group does and how he helps his growing list of customers. His new website is attracting increased traffic and engagement.
Tapping into the “high value expert knowledge of the Realise Business team” has not only expanded Matt’s knowledge, it has also fuelled his passion for future success.
About Matt Koopmans
Aurelian Group’s Matt Koopmans is a leading business applications expert with more than 25 years of experience in bringing success to companies through software implementation. He has provided implementations for customers large and small and he has wide-ranging experience through his engagements in Europe, the Middle East, India, Asia, Australia and New Zealand.
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