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Parramatta businesses reduce costs with smart business investments

As most Parramatta business owners know, there is nothing constant about owning and running a business. Customer preferences change, economic conditions fluctuate, and technology continues to offer new and exciting opportunities.

Both Westmead Foot Clinic and the Imperial Gluten Free Bakery have been taking positive steps, working with Realise Business advisors on an ongoing basis to meet the changing environment head-on. They have found new cost savings and created operational efficiencies, strengthening their businesses for the long haul.

Westmead Foot Clinic’s new website

Third generation podiatrist Amelia Fryc from Westmead Foot Clinic began working with Realise Business Advisor Sue Walsh about fifteen months ago on a digital marketing plan to boost customer retention. A key component of the plan involved reviewing the effectiveness of Amelia’s current strategies, including the value she was getting from her marketing spend. 

Amelia and Sue identified that the business was spending more than $500 a year on a very old and dated web page linked to their ‘white pages’ online listing. As well as failing to promote the business properly, the old web page was very dated, and it didn’t highlight the benefits of the professional and caring clinic. It also didn’t allow for easy content updates or other integrations to assist with customer service.

Sue advised Amelia that a new WordPress site would be a great “first stepping stone of a new digital marketing strategy to raise the profile of the business in the local area”.  It would also be a more efficient and effective way to spend her marketing budget.

Amelia found the review to be useful and productive. “Sue has helped me identify solutions in areas of my business where I have spent money in the past on underperforming marketing strategies,” says Amelia.

As the current web page was up for renewal, Sue advised Amelia to use WordPress to build a new website. This user-friendly platform makes it easier for businesses to make content updates when needed. It would also be more appealing to customers, with the easily navigated site allowing customers to learn more about Westmead Foot Clinic services, customer reviews and contact details.

Amelia is planning to launch the website this month. She is pleased with Sue’s advice, commenting, “She has become an invaluable mentor and business coach as I am upgrading my current business website. We really appreciate the help and knowledge that Sue has offered our business – especially with marketing, as this is not my strength.”

Good foot health is a key component in the care of diabetic patients and in September, when you book in for a general consultation, Westmead Foot Clinic are offering a diabetic foot assessment and a report/plan for your GP at no additional cost.
The assessment includes risk factor identification in both the diabetic patient’s history and physical examination, foot care education, treatment, and referrals as needed.

Call us to book your appointment on 9689 1665.

Imperial Gluten Free Bakery’s Operational Review

Identifying ways to strengthen the business for an uncertain environment was a key reason that Danny Haddad from Rydalmere’s Imperial Gluten Free Bakery sought timely advice from Realise Business Advisor Tim Noye. 

While Tim has previously worked with Danny to make positive changes to his business, Danny was keen to continue to grow sustainably by identifying where he was spending money in the business without knowing or measuring the outcomes.

Tim proposed that they collectively investigate group and bulk prepping to stabilise labour and overheads, and improve cashflow where possible. They did this by tailoring an automated operational modelling dashboard to measure where operational costs could be minimised without sacrificing quality.

The operational modelling dashboard also empowered Danny by allowing him to look at multiple operational set-up options and then measure the results. Using the platform to model different outcomes allowed him to test and measure the correct impact before making the changes in his business.

Danny is thrilled with how the new tool allows him to explore efficiencies right across the business, commenting, “Again, Tim has far exceeded my expectations. He seems to be able to sense and advise on what may ‘actually help’ without unnecessary debate. He’s a dynamic bloke! The operational modelling dashboard has really made things easier for me and for knowing where to spend my time.”

Both Sue Walsh and Tim Noye are available for free advisory sessions to help Parramatta businesses discover new cost-saving initiatives in their businesses. To find out how they can help you, book your free advisory session today.

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Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
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Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
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With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
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Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
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Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns
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As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
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Shanice Bangar
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Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!