If the pandemic has taught us one thing, it is that learning and adapting to change are critical skills for resilient and successful businesses. While we can’t see into the future, there are steps that you can take. The development of financial and digital literacy skills are two key areas where adept business owners can […]
Business owner Alain El-Khoury has more than 25 years of hair styling knowledge. Now that hairdressing clients are returning to NSW salons, Alain is preparing to restyle his Klassik Hair Salon business. The Dundas hairdressing salon has enjoyed loyal customers and convenient premises on Station Road for many years, but Alain has his sights set […]
Basha Pizza Café (aka Basha Bakery & Café) is a new Phillip Street business forging its identity with a special contribution to pizza fare. After establishing the business in 2021, Mohammed Hamdan engaged with Realise Business advisors to develop ways to make the business better known and more resilient to customer traffic issues like pandemic […]
Last month marked two years since the World Health Organisation declared a global pandemic. While there is no doubt the past few years have been unprecedented, it’s interesting to look back and see how mindsets have changed while businesses have pivoted and evolved. Acknowledging that customer and employee preferences have also evolved will help you […]
Refreshing his café business has become the latest goal for Paul Stephens, who has operated the business from Church Street since September 2020. Starting with an analysis of the business bottom line, Paul worked with Realise Business to improve operational costs and market the café more effectively. He has already started to see recharged customer […]
It’s Small Business Month in NSW, and this year the NSW Government’s theme is Rebuild, Recharge, Renew. Throughout March, the focus of events and activities is to help small businesses recover from recent challenges and build a brighter, stronger future. Realise Business Advisors have worked side by side with businesses over the past few months. […]
Seeking professional guidance from Realise Business has been a fantastic move for restaurant owners Lily and Evan Li from Zun’s Kitchen, which specialises in quality fresh Korean and Japanese cuisine. The experienced restaurant owners opened their Rydalmere restaurant in mid 2021 and soon faced a lengthy lockdown, but with next-level help from Realise Business they […]
Segmenting your customers into groups is a great way to get the most out of your marketing spend. Building customer personas will help you discover and develop messages that speak to different customer groups, informing them and persuading them to purchase from your business. Suppose you are a high street cafe in the Parramatta area, […]
Interesting changes in consumer behaviour that have followed the extensive lockdown will benefit local retailers. Australians are reporting more accumulated savings than usual. Where they have been unable to spend on travel, for example, they have saved money that is now available for other purchases. And, having learnt to shop locally by necessity, many are […]
Converting ‘lookers to bookers’ is an ongoing goal for Michael’s Parramatta business. He worked with Realise Business on engaging the salon’s social media audience to increase bookings, nurture client relationships and build up his brand. Michael is a highly qualified hairdresser who opened Michael’s Hair and Beauty, his Parramatta salon, in 1989. Michael says, “I […]