Christmas ‘Shop Local’ campaign helps customers to save time and money

Parramatta CBD business owners are getting behind the latest Shop Local campaign with some great Christmas special deals. The transformation of Parramatta into Sydney’s vibrant, multicultural ‘second city’ has come with some growing pains. An increasing number of local Parramatta businesses have recognised the importance of keeping their customers happy by rewarding those who shop […]

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How targeted marketing has helped the Parramatta Active Movement Studio grow

With a strong passion for movement, exercise and helping people achieve their full physical function, Mathew and Kyle started Active Movement Studio in the Parramatta CBD. Physiotherapist Mathew, had previously worked in a standard clinic for many years without access to a functioning gym. He realised that he needed to combine his Physiotherapy treatments with […]

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How to become an industry “disruptor”

Small to medium enterprise (SME) owners are in the perfect position to shake-up their industry status quo and challenge industry practices. ‘Disruption’ is a current business buzzword and while it shares common characteristics with ‘innovation’, the main distinction is that disruptors strive to turn an industry or traditional service upside down – think Uber, Airbnb […]

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What’s Trending? (October 2016)

Business Books     Never Split the Difference by Chris Voss and Tahl Raz Having spent decades as an FBI negotiator, Chris Voss know better than anyone how to negotiate ‘as if your life depended on it’.  Voss wants to convince readers that negotiation is a critical part of everyday interactions — with your spouse, […]

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